Connect with us

Digital Skills

Digital Marketing in Ghana: An Ultimate Guide for 2020



Digital Marketing in Ghana

Digital marketing in Ghana specifically is the advertisement of one’s products delivered through digital channels. Such as search engines, websites, social media, and mobile applications. It is the marketing of products or services through digital technologies.

Digital marketing is a great way for you to reach your customers at the desired location and increase the lead. Digital marketing is any form of marketing that exists online.

Here are some Benefits of Digital Marketing in Ghana you should know:

  1. The search engine drives around 93% of all website traffic.
  2. Content with relevant images gets around 94% more views.
  3. The average customer attention span is 8 seconds, so you need to make your content count.
  4. Infographics are liked and shared on social media three times more than other types of content. (Social Media)
  5. Search ads can increase brand awareness by 80%, and display advertising increases website traffic by 200%.
  6. Six trillion Emails are sent and received each year. (OptinMonster)
  7. 55% of buyers do search via social media. (IBM)
  8. Google receives an average of 63,000 searches every single second.
  9. 81% of internet users agree that blog posts are trusted sources for information or advice.
  10. 82% of consumer internet traffic will be video by 2021.

Digital Marketing in Ghana context:

Digital Marketing in Nepal is a relatively newer trend. But many people, businesses, and organizations have already started to implement digital marketing to boost their business and profit. Internet/Digital marketing is the clear choice for all companies that are trying to boost their digital growth.

As more and more customers are growing online daily, the chances of reaching consumers also increase. Digital marketing is the most cost-effective platform for marketing in Nepal.

However, internet marketing till now has made minimal progress in Nepal due to a lack of knowledge about it in the general public. Digital marketing in Kathmandu city, however, has been a growing trend, and businesses in the capital have been going digital recently.

“If Your Business Is Not On The Internet, Then Your Business Will Be Out Of Business” — Bill Gates.

Only recently have Nepalese people started to realize the importance of a digital presence has for a business or company to grow and achieve success on a global scale

According to statistics from NTA, “As of October 2017, 16.67 million Nepalese had been connected to the internet, up 15.60 percent year-on-year.” This means nearly 63 percent of Nepal’s population is now connected to the internet. Every Government agency, private firms, NGOs’s and INGOs are starting to increase internet reach and awareness in Nepal.

Digital marketing in Nepal is a field with huge potential. Due to the lack of digital marketing presence. Nepal has become a playground for businesses to dominate in their respective fields through digital marketing.

However, as things are going, this playground will turn into a battleground in the coming years as more and more companies start competing digitally.

Source of Digital Marketing in Ghana

Does creating a website suffice your hunger for business growth? — Definitely No! You must apply sources of Digital Marketing for its development and growth.

A website is the prominent part of Digital Marketing in Nepal, or anywhere else in the world, you must adhere to the different sources for the ultimate result. To successfully run your business via digital marketing in Nepal, you must consider applying the following sources to your website.

Social Media Marketing


Technology has made the world a small village, where we can connect with anyone at any place through the means of social media. Anything you post on your social media can be shared digitally to every part of the world. It not only serves the purpose of communication, but it has also become a powerful tool for Digital Marketing. So, social media is an efficient and effective method of Digital Marketing.

In the context of Digital Marketing in Nepal, as reported by Domestic social media marketing agencies, there are 9.8 million active Facebook and Instagram users. So, you see, social media can provide a massive amount of online traffic to your websites. It has become the biggest platform, where people share and gain information globally.

Social media boosting is the perfect way for digitally marketing your business to millions of people all over the world. Social Media Marketing will help in generating lead in your industry. Also, SMM can be done by choosing a particular location, so it makes your business more productive.

SEO (Search Engine Optimization)

SEO is the most imperial part of digital marketing. Now, what is SEO?

Whenever we search for anything in Search Engine, there is a 99.9% chance of clicking the top website for the information. Now, why any other site isn’t at the top? Because those websites lack SEO.

So, the primary purpose of SEO is to rank your website to the first page of the search engine result page, which automatically draws the majority of visitors.

No one will go through your website if you haven’t done SEO, and it will be as if your website is non-existent. SEO helps to fetch the traffic organically from search engines, and it is the very reason why Digital Marketing in Nepal is paying much attention to SEO in these recent years where every company of Nepal has SEO experts.

a. On-Page SEO

On-page SEO is about content on the site. It incorporates techniques to improve an individual page on a site. Subsequently, these variables help to make search engines accept the website to be a reliable and profitable source. On-page SEO includes keyword research and perfect usage of keyword in the content.

b. Off-Page SEO

Off-page SEO proposes approaches to advance website and blog content to improve rankings of your website and accordingly constructs a website’s reputation. It makes a website dependable and confided in the source for discovering relevant data to tackle questions of the guests.

c. Technical SEO

Technical SEO deals with the performance of the website. It includes speed optimization, device responsibility and building for mobile. Sitemaps, robots.txt, .htaccess, search engine console, etc. are also needed to be optimized for improving the ranking of the website on the search engine result page.

Content Marketing

Everything you post or share online is “content.” It is up to you how you represent the content to the world. There could be various types of content like text, video, ads banner, images, and many more that you could include as an information purpose.

The means of information transfer has evolved in the context of Nepal as well, and people are getting more advanced and realistic. Only texted information is not acceptable at this age. Your content will help your business progress in Digital marketing.

Whenever we hear “Just Do It,” we immediately remember Nike as its unique slogan. That slogan is the content of Nike for its worldwide identification. That is why content marketing is so vital that it has the power of leaving a lifelong remembrance to the public.

PPC Advertising

Google is the largest search engine in the world to date, where billions of data are searched daily. And so, it is the most successful way of digital marketing in the present world. This technique will surely drag in a tremendous amount of traffic as your business ads appear on the first rank of the web page.

Google ads are one of the most effective sources of digital marketing in Nepal. Here you pay free money for Google to rank your website on the top of the search result. This provides instant buildup for your business.

PPC advertising is a type of marketing technique to increase your sales through the usage of Search engines. You can place your website at the top of the search engine result page. It is useful in increasing the traffic to your site. PPC stands for Pay per click. Whenever someone clicks on the advertisement you have placed on the search engine; if it gets clicked, then you have to pay for it. Just pay whenever you get a result. It is one of the most effective digital marketing techniques. There are many types of PPC. Some are listed below:

Search Ads

This type of ad is visible on the Search engine result page. Whenever a relevant search is performed, your website will appear at the top of the search engine, which is most likely to get clicked. These ads don’t have to need any graphics. It’s textual ads that are operated by Google Ads to show ads on the Google search engine result page.

Whenever your website gets a click, you have to pay for it. But keyword research is the primary technique for better ad performance on the search engine. If keyword research is not done correctly, then, the marketing won’t be effective. Your keyword will be bid in the auction for the best ad’s placement. The placement of your search ads depends upon the quality score. Quality scores mean rating by Google.

Social media Ads

Social platforms are an excellent way for your business exposure. These sites are the most visited worldwide. Facebook, Instagram, LinkedIn, Pinterest, Twitter, Quora, etc. are some social media sites where you can post your ads to grow your business. These ads are useful for grabbing the interested audience. The main benefit of Social media ads is you can choose the platform on which ads would be useful for your business.

On the Social platforms, ads can be targeted to the custom audience of targeted age groups, behaviors, interests, demographics, etc. Running ads on social platforms is precise, and hence it helps in growing the leads.

Shopping Ads

Google shopping ads show your products on its search engine as well as on its partner website, which are relevant to keywords. Running such ads need to specify the location, campaign, bid amount, inventory filter, daily budget, etc.

The additional information needed for shopping ads is a product star rating, drop percentage, offers, etc. The shopping Ads are likely to get more click and generate more leads.

Display Ads

Display ads are graphical ads that appear on Google partner’s website. Your ads will be shown on the relevant site matching your keyword. The display ads also go through the same bidding process. There is some requirement that is needed to be fulfilled to approve your ad copy. Display Ads run as PPC and CPC models. It’s an excellent strategy for brand awareness. But to make display ads effective, one should have a great designer who knows Copywriting techniques to attract the visitors’ attention.

Gmail Sponsored Promotion

These ads appear on the Gmail account mailbox. It is similar like you are getting an email on your Gmail account but tagged by an advertisement. These ads consist of email having offers, coupons, ad copy, etc. Whenever people open this email, then you will be charged for it.

Local Service Ads

Local Service Ads are useful if you focus your business on the local market. The local service ads mainly consist of Electricians, Plumbers, Garage door companies, etc. To run the local service ads, one needs to specify the zip code, city name, setting a budget, etc.

InStream Ads

These ads appear mainly on youtube. Its video ads and non-skippable ads. Also, Instream Ads appear on google partnered website as display ads when clicked plays video. Instream ads also need target location so that you can grab the clients at the targeted places for the relevant keywords.

Above all, the types of ads are PPC ads that are controlled by the major search engines such as google, bing, etc. and social media ads are managed by social platform sites. They charge you on CPC and impression basis.

Affiliate Marketing

Affiliate marketing is a course of Action by which an online retailer pays the commission to an outsider website for traffic or sales reasons. This marketing is conquering all over the world, basically for sales-related purposes. Whenever a sale is made, then a commission is paid. So, Affiliate marketing is a kind of digital marketing where you need to invest your budget only if you get to lead. It improves the conversion rate.

Affiliate marketing is trending in top of digital marketing in Nepal. We can find affiliated marketing from Nepal like Daraz, Sasto deal, Hamro bazar, etc.

Email Marketing

Email Marketing is the use of emails to promote your products or services. But it is not just limited to that. You can use email marketing to develop relations with current customers or reach out to potential customers.

Over the years, many new forms of communication have emerged. Despite this emergency, email marketing has remained strong and is continuing to grow. In 2017 alone, 269 billion emails were sent and received each day. That’s a staggering amount of daily emails. Not just that, this figure is expected to increase to over 333 billion daily emails in 2022.

There’s no surprise that with the widespread popularity and indisputable benefits of email marketing, the return on investment is massive. A well-thought-out email marketing strategy will make you money. For every $1 you spend on email marketing, you can expect an average return of $32. There’s a ton of email marketing benefits, but this one tops the charts for keeping your business steady and going.

Mobile Marketing

Mobile Marketing is the strategy of reaching your content to your targeted audience on their mobile phones, tablets, and other portable devices, i.e., via websites, email, SMS, and MMS, mobile apps.

More than 80% of the internet users own a smartphone and website owner gets maximum traffic through Mobile devices than desktop or tablets. Effective mobile advertising means providing mobile-friendly websites. If you lack mobile marketing, then you lose half of the total traffic and leads. So, in this age of technology, it is essential to have proper mobile-friendly marketing.

Benefits of Digital Marketing for every business

As Digital Marketing is the leading source of online marketing in this generation of technology, you can get numerous benefits to your business. Here are some of the benefits listed below:

1. Global Reach

Digital Marketing is the only way that will reach your post all over the globe. You can sit on your couch and promote your post to every corner. Once your website is ranked on Google’s Search Engine Result Page then no matter where your audiences are, they are accessible to your website through Google. You can share your page through every possible social media platform to increase your global reach. It’s like the expansion of your business with international targeting audiences.

2. Cost-Effective

Digital marketing is probably the most cost-effective way of marketing as you can reach your post to almost 1,000 people with an investment of $1. It saves your cost of traditional marketing like billboards, TV commercials, radio ads, newspaper advertisements, etc. Instead, it provides a much active ad, which increases leads and conversions. Also, within a minimum investment, you can have a more significant ROI.

Marketing digitally can be the best for small businesses that usually don’t have a lot to invest in marketing. Social media might be the most cost-effective source of digital marketing for small or big businesses.

3. Measurable Result

Measuring results is a straightforward process for digital marketing. You can even view the daily performance of your advertising, whether it is working efficiently or not. If not, you can find out the issue of why not and improve your advertising accordingly to increases marketing results. Having a performance report on your hand helps you in understanding improvement so that you can implement a new strategy and plan for effective marketing techniques.

You can also use many features like Google Analytics, Ads manager, etc. where you can see every analytical data of your ads. You don’t have to wait a month or so to get the results of your work. Analytics provides every information you need, and also, based on the current data, improvements can be applied.

4. Increase sales, leads, and conversions

The primary goal of every marketer is to gain more and the number of points, sales, and conversion on their advertisement. This is the reason why people go to promoting their posts or services.

We hope this article helped you find Digital Marketing in Ghana. You may also want to see our Digital Skills Section

If you liked this article, then please subscribe to our YouTube Channel for video tutorials. You can also find us on InstagramTwitter and Facebook.

Continue Reading
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *


Copyright © 2020 iTech Ghana. Design by Kwaifa Web Solutions Themes, Hosted by NameCheap.